The Importance of Treating Data as a Product

Data is the lifeblood of businesses and should be treated as a valuable product. Organizations that treat data as a valuable product experience a huge transformation in their capabilities. Data fuels additional revenue streams for retailers and is essential for successful media propositions. Retail media, a significant business opportunity, relies heavily on data to ensure high return on advertisements. Successful stories are often founded on using data in a different or powerful way.

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