Targeting affluent customers initially can secure the necessary resources and capital for future expansion into broader markets. Focusing on selling premium products allows businesses to provide substantial value to a smaller audience before scaling down to reach a larger, less affluent demographic. This approach minimizes risk, as demonstrated by Tesla's strategy of starting with high-end models before introducing more affordable options. Businesses must recognize that serving wealthier customers often involves fewer transactional challenges and can generate faster revenue, which is crucial for establishing the operational infrastructure required for mass-market success. Companies like Walmart and Amazon showcase that winning in low-cost markets hinges on achieving high volumes through operational efficiency, underscoring that building efficiency into a business from the outset is key when catering to price-sensitive consumers. Ultimately, a focus on premium products in the beginning lays the groundwork for sustainable growth and competitive advantage in mainstream markets.

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