The Business Formula: Acquiring Customers Profitably, Goal-hitting Offers, & More…(with Tanner Chidester) Pt.2 - Aug '21 | Ep 443
The Game with Alex Hormozi
00:00
Formula for business success: Unique, Expensive, Sticky Air
The formula for business success involves five checkboxes: unique, expensive, sticky air, and managed by an individual with integrity and a long-term mindset. Unpacking these checkboxes, unique refers to having a distinguishing factor or story that sets the business apart. Expensive relates to pricing and the overall gross profit of the business. Sticky air entails creating recurring revenue or a habit-forming component. The no marginal cost aspect aims to minimize costs and maximize profit margins. Lastly, having a person of integrity with a long-term perspective ensures making the right decisions without sacrificing short-term gains.
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