The advice from a PhD psychologist who has studied the science of decision making for many years is that we should choose to satisfy, not maximize. When making decisions, people are either satisfying or maximizing. Satisficing means choosing something that is good enough, while maximizing involves deeply analyzing every option to make the best decision possible. The psychologist suggests that people who satisfy feel better about their decisions psychologically. Our brains prefer when we make a decision, stick with it, and don't strive for the best possible outcome.

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