A mistake repeated more than once is a decision

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The concept of a residual beneficiary in business is the person who receives whatever is left over when a business is sold. In a relationship, being the residual beneficiary means receiving whatever scraps of time are left over. The difference between a distractable person and an indestructible person is that a distractable person keeps getting distracted by the same things. Therefore, a mistake repeated more than once becomes a decision.

In this new episode Steven sits down with the American behavioural design expert, Nir Eyal.

Nir’s career has focused on behavioural engineering and helping businesses to develop habit-forming products. His work explores the intersection of psychology, technology, and business, and has earned him the label of “The Prophet of Habit-Forming Technology”. Since 2003, he has co-founded two technology companies, worked as a consultant in product design and taught as a lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. Nir is the author of 2 bestselling books, ‘Hooked: How to Build Habit-Forming Products’ and ’Indistractable: How to Control Your Attention and Choose Your Life.’

In this conversation Nir and Steven discuss topics, such as: