Putting the words 'crappy' in there twice makes it easier to be okay and motivates action. Having built-in fuzziness and not aiming for perfection reduces the pressure of maintaining a streak. Enforcing lowballing of daily aims helps in maintaining consistency. Making writing a moderately important part of life leads to more productivity compared to making it a very important part, which can be intimidating. Figuring out one's short daily session of writing is crucial.