Becoming Indistractible: Overcoming Feelings that Hinder Our Goals

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Becoming indestructible involves overcoming feelings that hinder our goals. The primary reason we fail to achieve our goals is because we don't feel like pursuing them. It's easy to follow through on tasks we enjoy, but difficult to do things we don't enjoy. To overcome this, we need different tactics when tasks become hard or difficult. One approach is to start with our values, which are the attributes of the person we want to become. By aligning our actions with our values, we can create a time box calendar that reflects our priorities and helps us become the person we aspire to be.

In this new episode Steven sits down with the American behavioural design expert, Nir Eyal.

Nir’s career has focused on behavioural engineering and helping businesses to develop habit-forming products. His work explores the intersection of psychology, technology, and business, and has earned him the label of “The Prophet of Habit-Forming Technology”. Since 2003, he has co-founded two technology companies, worked as a consultant in product design and taught as a lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. Nir is the author of 2 bestselling books, ‘Hooked: How to Build Habit-Forming Products’ and ’Indistractable: How to Control Your Attention and Choose Your Life.’

In this conversation Nir and Steven discuss topics, such as: