Documenting, researching, and dedicating time and resources is essential for developing ideas. Simply thinking deeply is not enough; consistent effort is required to guide and sustain an idea until its completion. Execution of ideas is rare and crucial; having an idea is common, but dedicating an unreasonable amount of time and effort sets apart successful executions. It is emphasized that even brilliant ideas, like a half-written book or new business plan, amount to nothing without proper execution.

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