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Atomic Networks to Identify Product-Market Fit by Google PM

The Product Podcast

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Examples of Atomic Networks in Successful Companies

Facebook's atomic network was college communities. Uber's atomic network was 5 p.m. commuters at a specific train station. Airbnb's atomic network was travelers attending conferences. Slack's atomic network was three people teams within a company. Bank of America's atomic network was Fresno, California residents with a relationship with the bank. The credit cards were sent to 60,000 residents, who used them at 300 merchants in downtown Fresno, resulting in product market fit.

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