My First Million cover image

How We Got Our First 100 Customers (No Bulls**t, Specific Details)

My First Million

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Magnet Method

A guy shares his experience with organizing a business book club through Craigslist, which attracted 10,000 people. He discusses three different methods: piggybacking from Craigslist, door-to-door brute force, and creating a selective filter for like-minded individuals. The book club turned out to be niche, with only he actually reading the books. He then mentions meeting Tom Billyou, who built a multi-billion dollar business and shared insights on both business and life strategies.

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