How To Pitch Your Best Ideas
Worklife with Adam Grant
00:00
The Curse of Knowledge - A Typical Pitfall When Pitching an Idea
The curse of knowledge hinders effective communication when pitching an idea. To overcome this, it is crucial to explain the current problems or injustices before presenting the proposed solution or vision. By highlighting what is unacceptable about the existing situation, people are more likely to be motivated and excited about the potential improvements. This principle applies not only to entrepreneurs, but also to public speakers like Martin Luther King Jr. and individuals in job interviews or leadership positions.
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