The Power of Emotion, Logic, and Urgency in Sales

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Combining emotion, logic, and urgency is crucial in triggering sales. While some businesses are naturally good at generating emotion, logic, or urgency, great businesses understand the importance of all three and use them in the right doses. By providing the minimum effective dose of emotion, logic, and urgency, businesses can create excitement and build customer loyalty, as exemplified by companies like Apple.

“Five core strengths make someone a key person of influence, and like any other skills, anyone can learn and develop these strengths”. Daniel Priestley is a serial entrepreneur and the author of five best selling books. This is a quote taken from his book Oversubscribed, which is my most highlighted book on kindle of hundred’s of books in my library. In the episode, Daniel gives us a systemised business masterclass, we start by tracing his backstory, discussing how he started his first company at 21 and made over 10 million in the space of 3 years, before diving into the lessons from his books that teach us how anymore can start a business while still working a full-time job with the right skills and mindset. Enjoy!

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