Dreaming Big in Business & Why People Don’t Do That

Core Idea: "Think Big, Start Small" is good, BUT don't get stuck in the "Start Small" trap.
Relevance: Startups, Product Management, Investing
IF you're working on a moonshot/high-risk project
- THEN going after a smaller, "more certain" market might seem safer
- BUT you risk losing the chance at a much bigger opportunity (100x)
Example: Self-driving startup initially pitched single-passenger electric vehicles. They found an "easier" customer (restaurants) for validation, limiting the original big vision.
Airbnb Example (Brian Chesky's 12-Star Experience):
- Define the WORST experience (1-star)
- Define what GOOD looks like (5-star)
- THEN push beyond to GREAT and beyond (7,9,10...12 star)
- This helps expand the vision beyond incremental improvements.

Play episode from 27:41

Transcript

Episode notes

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!