How to Think Big with David Friedberg, Founder of Cana
My First Million
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- Core Idea: "Think Big, Start Small" is good, BUT don't get stuck in the "Start Small" trap.
- Relevance: Startups, Product Management, Investing
- IF you're working on a moonshot/high-risk project
- THEN going after a smaller, "more certain" market might seem safer
- BUT you risk losing the chance at a much bigger opportunity (100x)
- Example: Self-driving startup initially pitched single-passenger electric vehicles. They found an "easier" customer (restaurants) for validation, limiting the original big vision.
- Airbnb Example (Brian Chesky's 12-Star Experience):
- Define the WORST experience (1-star)
- Define what GOOD looks like (5-star)
- THEN push beyond to GREAT and beyond (7,9,10...12 star)
- This helps expand the vision beyond incremental improvements.
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