The Power of Social Environment on Habits

The power of social environment on habits is more important than realized. The influence of friends and family on behavior is just a part of it. We are all part of multiple groups with shared expectations and norms. When habits align with those social norms, they become attractive and a signal that we belong. The desire to fit in often overrides the desire for improvement. To become the person we want to be, we should be part of groups that already consist of those people.

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