How to sell your ideas and rise within your company | Casey Winters, Eventbrite
Lenny's Podcast: Product | Growth | Career
Evernote CPO: Strive for Perceived Simplicity in Your Product
Keeping a product simple while adding more functionality is a challenge faced by every growing product. Companies use different design hacks to avoid the cycle of users flocking to simpler products. Some strategies include unbundling complex functionality over time, using progressive disclosure to hide complex features until users learn the critical ones, proactive training through video calls or custom UI, and segmenting users based on different experiences. However, these strategies don't always work well. Eventbrite strives for perceived simplicity by making advanced features easily discoverable but effectively hidden if users are not specifically looking for them. This approach ensures that the product doesn't become harder to use for the majority who don't need the complexity. WhatsApp is cited as an example of a company that has done well in achieving perceived simplicity. Eventbrite acknowledges areas where they need improvement but aims to provide a similar experience to their users.
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