How to Make Irresistible Offers - Step 2: Identifying and Listing Problems

When creating an offer, it is crucial to identify and list the problems that customers face before and after using your product or service. By understanding their struggles and limiting thoughts in detail, you can create a more valuable and compelling offer. Consider the sequence of obstacles the customer will experience and think about the points of friction that exist for them. The more problems you can identify and address, the better your offer will be.

Transcript

Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.