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Costco

Acquired

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The Latent Branding Power and Scale Economies of Costco

Costco has latent branding power and scale economies, which they choose not to recognize short term profits from. This long term strategy has made the market willing to pay a higher multiple for Costco than its competitors. Despite being smaller in revenue compared to Walmart, Costco trades at a much higher multiple because of its durability, membership model, and the choice to forgo short term profits. The market recognizes that Costco's choices will result in long term success and thus justifies the higher valuation.

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