How Anyone Can Develop The Mindset Of A Multi-Million Dollar Entrepreneur - Daniel Priestley
Deep Dive with Ali Abdaal
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The Psychology Behind Buying: Understanding Psychological Tension and Decision-Making Process
Understanding why people buy is crucial for entrepreneurship. The underlying reason why anyone buys anything is to relieve a psychological tension between what they have and what they want. Sometimes people have a dormant psychological tension that can be sparked into a decision-making process. It is important to understand that there are people actively looking for solutions and there are also people who are passively dealing with frustrations or problems. Gaining a working understanding of these psychological factors is powerful for success in entrepreneurship.
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