Expert Discusses Procrastination and Avoiding Distraction

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Avoiding distraction is the key to not living with regret. 90% of the time that we get distracted, it's not because of what's happening outside of us, it's because of what's happening inside of us. The ability to deal with discomfort is crucial. Human behaviors are often driven by the desire to escape discomfort. The challenge lies in doing things we don't enjoy. A technique backed by thousands of studies has been found to be effective.

In this new episode Steven sits down with the American behavioural design expert, Nir Eyal.

Nir’s career has focused on behavioural engineering and helping businesses to develop habit-forming products. His work explores the intersection of psychology, technology, and business, and has earned him the label of “The Prophet of Habit-Forming Technology”. Since 2003, he has co-founded two technology companies, worked as a consultant in product design and taught as a lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. Nir is the author of 2 bestselling books, ‘Hooked: How to Build Habit-Forming Products’ and ’Indistractable: How to Control Your Attention and Choose Your Life.’

In this conversation Nir and Steven discuss topics, such as: