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[GREATEST HITS] #109: Justin Welsh – How a LinkedIn legend expanded into Twitter and Email

Creator Science

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Success Comes from Focusing on Business, Not Coolness

Success in business often comes from recognizing tried and true strategies that work well, even if they may seem overused. Many people resist using successful tactics because they perceive them as uncool, yet effective. The key is to prioritize building a business rather than focusing on being cool or fitting in with a certain crowd. The speaker's experience with Twitter highlights the importance of choosing platforms based on their potential for business growth, rather than societal perceptions of coolness. Ultimately, success lies in being willing to leverage proven strategies, regardless of their perceived coolness factor or others' opinions.

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