The problem with optimism is that it has been oversold. While there are influential figures like Arnold Schwarzenegger and John Rockefeller who achieved their goals through affirmations and positive thinking, there are also countless delusional individuals who make similar claims without any success. This has led to skepticism towards optimism. The solution is to change the marketing approach and appeal to skeptics by using the concept of the placebo effect. The placebo effect, recognized by the scientific community, demonstrates the power of belief in achieving positive outcomes. By framing optimism as a continuous 1% improvement each day, it becomes more relatable and believable. The key benefit of optimism is not necessarily manifesting reality, but rather having a mindset that allows one to spot opportunities that align with their goals.

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