Competing with giants: An inside look at how The Browser Company builds product | Josh Miller (CEO)
Lenny's Podcast: Product | Growth | Career
*Experience is the differentiator for commoditized consumer software *
In the world of web browsers, where all products are essentially the same, the key to success lies in creating an emotional connection with users. While the technical aspects of web browsers are interchangeable, the business and product category demand a focus on how much users love the product and feel emotionally connected to it. To win in this market, companies need to establish an emotional connection with as many people as possible and delight them with surprises and animations. This approach is not only practical but also capitalistic. While this strategy may not apply to every category of software, it is crucial in the consumer software industry, particularly in the commoditized sector. The user experience and the brand are the driving forces behind growth and revenue in this market. By focusing on the user experience, companies can differentiate themselves and give users a reason to choose their product over others. Ultimately, in commoditized consumer software, experience is the key differentiator that attracts and retains users.
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