3 Little Ways to Improve Your Subject Lines in Email Marketing

3min Snip

00:00

Play full episode

Summary

Comments

Transcript

Episode notes

Focus on crafting compelling subject lines that maximize email open rates, as they significantly impact your engagement. Start your subject line with numbers; using a number can increase open rates by about 20% due to its authoritative appeal and clarity. Additionally, capitalize the first one or two words to draw attention, which can elevate open rates by approximately 15%. Employing emojis is another effective strategy; less than 5% of promotional emails use them, yet incorporating an emoji can enhance open rates by more than 25%. Testing these techniques can yield substantial improvements in email marketing success.

How to get more clicks on your offer with the help of an eye-catching email subject line.

You already know enough to make a digital course! Need proof? Use my Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course!

My guest today is none other than the incredible Jay Schwedelson, a true email marketing genius who is here to share his game-changing strategies that will completely uplevel your email game overnight. Jay is the president and CEO of Outcome Media and the founder of the fantastic marketing event company GURU Media Hub.

Today, we talk about:

(4:29) Why the subject line of your email is so crucial and top tips for boosting your open rate
(10:56) A super easy-to-use tool for optimizing your subject line
(17:54) A behind-the-scenes look at how Jay built and collects leads for subjectline.com
(23:45) Understanding social vs. email marketing and actionable strategies to grow your email list today
(28:53) The importance of your call-to-action button
(32:11) How to get FREE access to the best information about the world of email marketing

Listen in because trust me – all it takes is a few minor tweaks to make your emails stand out in a crowded inbox!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Resources Mentioned in the Episode

Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course

Follow Jay

Do This, NOT That podcast

instagram.com/jayschwedelson

jayschwedelson.com

Follow Amy

Online Marketing Made Easy podcast