Building a depth with a creator requires spending more time with them, unlike the short interactions on TikTok. TikTok prioritizes videos over creators, whereas YouTube attracts people specifically for the creators, leading to longer viewing periods. Building a career is possible on YouTube due to extended viewership, allowing for opportunities in advertising and product sales. On TikTok, however, individuals are mere cogs in the algorithm, constantly moving on to the next video. History has shown that people have always been interested in following other people, whether in radio, television, movies, or music. TikTok, with its focus on building relationships with creators, fits well with this concept.
This week on How I Built This Lab, we're throwing it back to our very first Lab episode.
In this episode, Guy sits down with Colin Rosenblum and Samir Chaudry, or better known as YouTubers Colin and Samir—a pair of creators who create content for other creators. (We know, pretty meta.) The creator economy barely existed a decade ago, but has quickly become a multi-billion dollar industry with a massive global reach. Colin and Samir discuss their 10-year business journey, and share insights on how to break into this rapidly-growing industry.
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