People follow people

Building a depth with a creator requires spending more time with them, unlike the short interactions on TikTok. TikTok prioritizes videos over creators, whereas YouTube attracts people specifically for the creators, leading to longer viewing periods. Building a career is possible on YouTube due to extended viewership, allowing for opportunities in advertising and product sales. On TikTok, however, individuals are mere cogs in the algorithm, constantly moving on to the next video. History has shown that people have always been interested in following other people, whether in radio, television, movies, or music. TikTok, with its focus on building relationships with creators, fits well with this concept.