How I Built This with Guy Raz ICYMI... HIBT Lab! Colin and Samir: Colin Rosenblum and Samir Chaudry
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Jul 21, 2022 Colin Rosenblum, co-founder of Colin and Samir, dives into the evolution of the creator economy with insightful reflections on their decade-long journey. He shares their transition from producing lacrosse videos to becoming pivotal figures in content creation. The duo discusses the challenges of freelancing, the importance of audience engagement, and strategies for sustainable growth in a rapidly changing landscape. They also highlight the power of long-form content and building meaningful creator connections for success.
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Lacrosse Network Beginnings
- Colin and Samir met through YouTube after Samir saw Colin's lacrosse web series trailer.
- Samir, seeking storytelling content for his Lacrosse Network, reached out to Colin.
Early Financial Struggles
- The Lacrosse Network initially operated on a tight budget, with Samir's savings dwindling faster than anticipated.
- An investor dismissed their venture as a mere hobby, not a viable business.
Whistle Sports Acquisition
- In 2014, Whistle Sports acquired the Lacrosse Network, primarily as an "acqui-hire."
- This provided Colin and Samir with jobs and resources but not substantial financial independence.