Esteban Talavera
@estebantala
The Game w/ Alex Hormozi cover image

$100M Offers Audiobook Part 4 | Ep 582

The Game w/ Alex Hormozi

How to Make Irresistible Offers - Step one: Identifying dream outcome

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Identifying the dream outcome is the first step in making irresistible offers. A big dream outcome should involve achieving a specific goal within a shorter time frame. When identifying the dream outcome, focus on selling the solution rather than the product or service itself. The dream outcome should revolve around the customer arriving at their desired destination and the experiences they would like to have.

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