The value is in the duck calls

The speaker discovered the significance of niche products like duck calls, which have a dedicated community willing to pay high prices. These niche products can have substantial value, with examples of merchants in the duck call business having 800,000 followers and generating $5 million a year in revenue. The speaker emphasizes the importance of exploring unique, niche, and regional products, as the true value often lies in these lesser-known areas rather than mainstream products.

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