Increasing Sales Through Persuasive Communication Techniques

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It is more effective to make it feel like it's the customer's idea rather than the seller's. Emphasizing similarity with the customer through phrases like 'if you're like me' can increase liking. By giving customers an escape valve with phrases like 'feel free to say no', their feeling of autonomy is increased, which can help avoid reactance and resistance.

If I tell you to "listen to this podcast!", you'll be less likely to listen. We only act if we feel a sense of autonomy. So demands like this tends to backfire. Today, my guest Bri Williams explains why this happens. Listen to learn, why offering one choice backfires, why we pick the middle choice, and the FBI's guide to negotiations.

Access the bonus episode: https://tinyurl.com/nudgebonus

Bri’s book: https://www.briwilliams.com/WBB

Bri’s website: https://www.briwilliams.com/