How to Find and Engage Your Target Audience

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To find and engage your target audience, you can ask a series of questions: Who has the problem that your product solves? Do they already know they have the problem? How are they solving the problem today? What are the flaws or shortcomings of the current solution? What value proposition of the product that you're building resonates with them? What platforms is that audience currently on? Is there a particular kind of content or signal that that audience pays attention to? Are there other products they like? Is there something that those products have in common? What other communities or groups is this audience part of? Are they allergic to any particular channel or messaging style? How do they respond to intrinsic versus extrinsic incentives? In what ways are they able and willing to help with a project? What kind of activities is our community already engaging in? What do members want from this community, from this product? Why do they leave and why do they come back for more? These questions can help you shape your product to be a better fit with your target audience.

with @amandacassatt @kimbatronic @smc90

All about marketing, and web3 -- not just for marketers already in or seeking to enter web3, but also anyone doing community marketing/ community management, devrel (developer relations); or simply doing marketing in web2 or classic growth marketing, seeking to understand the latest trends and tactics.

With the author of the new book, Web3 Marketing: A Handbook for the Next Internet Revolution, Amanda Cassatt (who was also the first CMO at ConsenSys, helping bring Ethereum to market; and also founded and leads the pioneering, native web3-marketing agency Serotonin). Also joining this episode to share insights on marketing web3 -- in conversation with host and editor in chief Sonal Chokshi -- is Kim Milosevich, CMO at a16z crypto, where she oversees brand, marketing, events, and communications (and before that was VP of communications at Coinbase, where she took the company through its direct listing while leading internal, policy, product, and corporate communications internationally).

The episode also covers key top of mind questions for web3 builders and others, including how to do community marketing, manage "profiles" in decentralized and open source, and finding your audience... including feedback for product-market fit. And much. much more!