Marketing web3: Audience, Community, More
a16z Podcast
How to Find and Engage Your Target Audience
To find and engage your target audience, you can ask a series of questions: Who has the problem that your product solves? Do they already know they have the problem? How are they solving the problem today? What are the flaws or shortcomings of the current solution? What value proposition of the product that you're building resonates with them? What platforms is that audience currently on? Is there a particular kind of content or signal that that audience pays attention to? Are there other products they like? Is there something that those products have in common? What other communities or groups is this audience part of? Are they allergic to any particular channel or messaging style? How do they respond to intrinsic versus extrinsic incentives? In what ways are they able and willing to help with a project? What kind of activities is our community already engaging in? What do members want from this community, from this product? Why do they leave and why do they come back for more? These questions can help you shape your product to be a better fit with your target audience.
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