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Lenny's Podcast: Product | Growth | Career cover image

How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps (co-founder of TBH, Gas, advisor, investor)

Lenny's Podcast: Product | Growth | Career

NOTE

Youth Drives Social Connectivity

Habits formed during adolescence are adaptable, but as individuals age, their propensity to adopt new communication tools diminishes significantly. The willingness to invite others to new apps falls sharply as users grow older, with a 20% decrease in invitations per year from ages 13 to 18. This trend indicates that adult users are less social in expanding their app networks, suggesting that app developers targeting older demographics should be prepared to rely heavily on advertisements for user acquisition due to this decline in organic growth potential.

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