The 10 Minute Rule for Mastering Internal Triggers

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The 10 minute rule, derived from acceptance and commitment therapy, allows individuals to give in to any distraction but not immediately. They can choose to indulge in the distraction after 10 minutes. This rule helps individuals acknowledge their control over their actions and decisions, rather than imposing strict abstinence. By giving themselves the freedom to choose, they can stay on track for the next 10 minutes and then decide if they still want to give in to the distraction.

In this new episode Steven sits down with the American behavioural design expert, Nir Eyal.

Nir’s career has focused on behavioural engineering and helping businesses to develop habit-forming products. His work explores the intersection of psychology, technology, and business, and has earned him the label of “The Prophet of Habit-Forming Technology”. Since 2003, he has co-founded two technology companies, worked as a consultant in product design and taught as a lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. Nir is the author of 2 bestselling books, ‘Hooked: How to Build Habit-Forming Products’ and ’Indistractable: How to Control Your Attention and Choose Your Life.’

In this conversation Nir and Steven discuss topics, such as: