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13 Years of Marketing Advice in 85 Mins | Ep 732
The Game w/ Alex Hormozi
Simplify and Optimize Content for Increased Engagement
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Framing content optimally can significantly impact engagement rates, even if the opt-in rate remains constant. To enhance engagement, simplify the content to a third-grade level for clarity and accessibility. By making the content easy to understand, it attracts a wider audience and requires less mental effort from all individuals. Remember that a substantial portion of the population struggles with reading, so meeting them at their comprehension level is crucial for communication effectiveness and does not reflect intelligence or purchasing power.
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