The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: Clubhouse Founder Paul Davison on What Went Right and What Went Wrong | What Does Clubhouse Do Now To Regain Mindshare? | Why Clubhouse is not a Content Platform? | What is the Next Wave of Consumer Social and Does Web3 Play a Role? |

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

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What Are the Right Retention Numbers for B2C Products?

The success of a user on Clubhouse is determined by retention. The average person on Clubhouse spends about 70 to 80 minutes a day on the platform. 30 to 40% of people are actively participating in conversations. The key metric to optimize for is retention. 12-month retention numbers are recommended for evaluating stickiness. D1 retention is a good predictor of D7 retention, and if something sticks back to D30, it usually indicates strong retention. For D30, north of 20% is considered good, and 50% is great. Live content is not favored on Clubhouse, as the platform is more about real-time conversations. Clubhouse focuses on active engagement rather than competing for passive content.

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