20VC: Clubhouse Founder Paul Davison on What Went Right and What Went Wrong | What Does Clubhouse Do Now To Regain Mindshare? | Why Clubhouse is not a Content Platform? | What is the Next Wave of Consumer Social and Does Web3 Play a Role? |
Clubhouse grew rapidly due to its unique concept of real-time interactive conversations and immersive social experience.
Clubhouse is not just a content platform, but a space for people to connect, meet friends, and have meaningful conversations.
Deep dives
Founding Clubhouse: Building a Platform for Conversations
Paul Davison, co-founder and CEO at Clubhouse, shares the founding story of the app. After previous experience with social apps, Davison and his co-founder recognized the importance of human connection. They saw an opportunity in the audio space, where existing platforms like podcasting lacked real-time interactive conversations. They decided to build Clubhouse as a social app that allows people to connect, talk, and meet new friends. From its early days, the app showed promise with its unique concept and immersive social experience.
The Growth Journey and Challenges
Clubhouse experienced rapid growth, catching the attention of users worldwide. However, this sudden surge in users put immense pressure on the app's infrastructure and caused a decline in the overall user experience. The team had to address scalability issues and optimize the platform to handle the increasing demand. Additionally, maintaining morale and leadership during negative press cycles was a challenge, but Davison emphasized the importance of transparency and open communication within the team to navigate these situations.
Authenticity and Medium-Specific Platforms
Davison discusses the rise of authenticity in social media and how platforms like Clubhouse focus on real-time conversations and personal connections. He emphasizes that Clubhouse isn't just a content platform, but a platform for people to hang out, meet friends, and have meaningful conversations. He also highlights the significance of building platforms around specific mediums and catering to user behaviors and preferences within those mediums.
Future Plans and Vision for Clubhouse
Looking ahead, Davison envisions Clubhouse as the go-to platform for people to connect and converse with friends. He aims to increase the friendship and connection in the world by creating a space where users can always find interesting people and have engaging conversations. Davison hints at plans to integrate web3 and cryptocurrency technology, providing new opportunities for users while ensuring a seamless user experience.
Paul Davison is the Co-Founder and CEO @ Clubhouse, the startup that believes people are at the centre of every moment, providing a platform to talk with friends and meet new friends. To date, Paul has raised over $310M with Clubhouse from a16z, DST, Elad Gil, Naval Ravikant, and many more. Prior to co-founding Clubhouse, Paul was the Founder of Highlight, a location-based consumer social service backed by Benchmark. Before Highlight, Paul actually spent time at Benchmark as an EiR.
In Today's Episode with Paul Davison We Discuss:
1.) Entry into Startups:
How Paul came to found Highlight in the early days of consumer social?
What elements worked with Highlight that he took with him to Clubhouse? Which elements did not work that he learned from?
2.) Clubhouse: What Worked:
What does Paul believe are the primary reasons that Clubhouse grew so fast?
What metrics does Paul use to determine true product-market-fit and stickiness?
What is good retention on Day 1, Day 7 and Day 30? How important is 12-month retention?
3.) Clubhouse: What Did Not Work:
COVID: Does Paul believe that Clubhouse was the COVID antidote we all needed? How sustainable is that if so? What trends make it more sustainable?
Live Does Not Work: How does Paul respond to Mike Mignano's comments that "live does not work"? Why does Paul believe that Clubhouse is not a content platform?
Quality: Does Paul agree that the quality of live is not as good as the quality of produced content? Is that a problem? If the quality is worse, what is significantly better about live?
4.) The Future of Social:
Does Paul agree that we are seeing the disregard of the once hailed social graph in favour of a new era of recommendation media? What does this mean for Clubhouse?
With the rise of the likes of BeReal, how does Paul think about the importance of authenticity in the next wave of consumer social?
How does Paul forsee Web3 and the next generation of consumer social being interlinked? What will it take for Web3 to break through? What are the core barriers today?
Does Paul agree that the best consumer social tools empower creators with Superhuman powers?
5.) Lessons on CEOship:
What are Paul's biggest lessons on successful company building?
How does Paul manage the criticism and negativity of the press personally?
How does Paul maintain the morale internally when the press cycle is so negative?
How has Paul adapted himself to gain a thicker skin and not pay as much attention?