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Atomic Networks to Identify Product-Market Fit by Google PM

The Product Podcast

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How to Build an Atomic Network in Three Steps

To build an atomic network, follow these three steps: 1. Identify the hard side of the network, which consists of the minority of users who create disproportionate value. 2. Solve hard problems for this hard side by understanding their unique value proposition, how they use the product, and what makes them sticky to their network. 3. Develop a simple to use killer product that solves the problem and delivers a magic moment to these users.

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