George Nurijanian
@nurijanian
The Knowledge Project with Shane Parrish cover image

#175: Shreyas Doshi: Better Teams, Better Products

The Knowledge Project with Shane Parrish

Components of Product Sense: Cognitive Empathy, Domain Knowledge, and Creativity

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Product sense has three components: cognitive empathy, domain knowledge, and creativity. Cognitive empathy involves understanding how users and customers think and what resonates with them. Domain knowledge refers to understanding the domain, technology, market, competition, regulations, and limitations. Creativity entails using cognitive empathy and domain knowledge to propose and create compelling products, UX, go-to-market strategies, and marketing approaches. To increase competence in product sense, one must focus on growing cognitive empathy, domain knowledge, and creativity.

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