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126. How to Have Great Conversations

People I (Mostly) Admire

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Innovation Brokerage

✨Key takeaways:

  • Creativity often comes from combining existing ideas in novel ways, rather than brainstorming from scratch.
  • This concept is called "innovation brokerage" and involves taking ideas from different fields and mixing them together.
  • Example: The movie Frozen combined the Snow Queen narrative with elements from Little Women and personal stories about sibling relationships, making the film successful.
  • Behavioral economics is another successful instance of innovation brokerage, merging economics and psychology.
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