142 (Sell): Part 1: Energize your prospecting with multi-channel mastery (Vin Matano, Sr. Account Executive IC-5 @ Demandbase)
30 Minutes to President's Club | No-Nonsense Sales
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Top Four Takeaways for Effective Account-Based Sales Strategies
- Pick five to 10 accounts and focus all energy on them, using a combination of emails and other channels to engage with prospects. 2. Use email as the main communication hub and other channels as supplementary, with the call-to-action being to reply back to the email. 3. Email can be crowded, so leverage other channels like Twitter to stand out and book meetings. 4. Utilize email throughout the sales cycle and enhance it with direct mail or personalized gestures. Adopt and customize the provided email templates, but make them your own to maintain authenticity and maximize efficiency as a seller.
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