Arc is a replacement for the default web browser that people seem to really love and have a hard time using the internet in the old way. Despite struggling to describe Arc effectively, the company is focused on sharpening their messaging. They track their growth and performance using a metric called D5D7, which measures how many people turn to Arc at least five days a week. This metric captures retention, engagement, and growth. The company also looks at the growth rate week over week, which has been over 10% for the past eight months.
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Josh Miller is the CEO and co-founder of The Browser Company, where he helped build Arc, my go-to web browser. In today’s episode, we get an inside look at the unique structure and values of The Browser Company and how their company culture has helped them land some of the best talent in tech. Josh shares ways that his company embraces experimentation, including their “optimizing for feelings” approach to building, and explains why extreme transparency is at the forefront of everything they do.