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Describing Arc and Tracking Growth with D5D7 Metric
Arc is a replacement for the default web browser that people seem to really love and have a hard time using the internet in the old way. Despite struggling to describe Arc effectively, the company is focused on sharpening their messaging. They track their growth and performance using a metric called D5D7, which measures how many people turn to Arc at least five days a week. This metric captures retention, engagement, and growth. The company also looks at the growth rate week over week, which has been over 10% for the past eight months.