The key steps in creating a fully baked newsletter include ideation, research, writing, editing, chopping, and distributing. During the editing process, questions such as the promise of the headline, appropriate linking, use of illustrations, readability, and sentence structure are considered. Once a fully baked newsletter is created, it becomes easy to generate different types of content based on the core idea, such as stories, observations, listicles, contrarian takes, and present versus future comparisons. The interconnectedness of the newsletter and other content allows for driving traffic to the newsletter and further engagement on the website. The system involves linking the newsletter to social media platforms, deplatforming users onto the website, and offering various opportunities like subscribing, purchasing courses, and signing up for coaching. Ideation and research are crucial in the overall process.