The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20Product: Why Product Memes Are More Important Than a Product Roadmap, Why Writing is the Essential Skill for Product People, How AI Changes The Role of Product, Big Mistakes Founders Make When Hiring Product Teams with Kevin Niparko, VP Product @ Twilio

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

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Forget PRDs; focus on memes instead

Memes can be used to control the narrative and build alignment around a product. The key to a successful product meme is simplicity, accessibility, and memorability. These can range from big campaign ideas to small, catchy phrases or project names. Humor and real-time relevance are also crucial for resonance and engagement in product marketing.

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