Brian Chesky’s new playbook
Lenny's Podcast: Product | Career | Growth
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Shifting to Product-Centric Growth Strategies
The strategy of focusing on building an exceptional product and relying on word-of-mouth growth can work for most products, but it doesn't have to be all-or-nothing. While traditional growth channels like performance marketing and conversion optimization still matter, incorporating a product-centric approach can be beneficial. CEOs should actively engage with the product, ensure close collaboration among product teams, and leaders should be knowledgeable experts in their areas. It's essential to have teams focused on single tasks rather than spreading thin across multiple responsibilities to promote effective collaboration and productivity.
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