Mastering The Art of Sales (on The Ed Mylett Show) Pt. 1 - Oct. ‘23 | Ep 652
The Game with Alex Hormozi
Hormozi's CLOSER Sales Framework (🔥🔥🔥)
The CLOSER Sales Framework involves: C for clarifying the customer's problem and reiterating it, L for labeling the customer's problem, O for overviewing the customer's past experiences to understand their pain points, S for solidifying the vacation by selling the desired outcome and not just the process, E for explaining away customer concerns by addressing their distorted realities, and R for reinforcing the customer's decision to ensure commitment. This framework aims to lead the customer through a structured sales process and build trust through consistent communication and meeting of expectations.
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