Why is it difficult to switch music streaming services?

Music streaming services make it difficult to switch because they have no incentive to work together. Unlike other industries where companies benefit from collaboration, music services do not want to make it easy for consumers to switch. If switching were easy, prices would decrease and companies would have to invest in new features to compete. As a result, music services do not provide tools to help users switch to their platform. However, there are third-party services like soundies that make switching easier by allowing users to transfer playlists between platforms.