How to Transform a Personal Brand into Newsletter Success - with Amanda Goetz of Life's A Game
Send & Grow by SparkLoop
00:00
Keys to Creating a Must-Read Newsletter
The key to a must-read newsletter is original content that demonstrates passion and care for the reader, instead of feeling like a sales vehicle. Newsletters should follow a 90-10 rule, providing 90% value and only asking for 10%, to ensure give and take and not come across as overly promotional.
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