Zora Artis

Zora Artis, a strategist and CEO of Artist Advisory, dives into the elusive concept of strategic alignment. She clarifies that true alignment is about shared meaning, not just agreement. Zora highlights the dire reality that only 14% of organizations are truly aligned, discussing the signs of 'quiet misalignment.' She emphasizes the pivotal role communicators play in fostering clarity and trust. Listeners gain insights on how to translate strategy into everyday actions and the essential skills communicators need to bridge the gap between intention and execution.