Less Chatter, More Matter: The Communications Podcast #142 Strategic alignment: the role of comms and the impact on leadership (ft. Zora Artis)
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Oct 29, 2025 Zora Artis, a strategist and CEO of Artist Advisory, dives into the elusive concept of strategic alignment. She clarifies that true alignment is about shared meaning, not just agreement. Zora highlights the dire reality that only 14% of organizations are truly aligned, discussing the signs of 'quiet misalignment.' She emphasizes the pivotal role communicators play in fostering clarity and trust. Listeners gain insights on how to translate strategy into everyday actions and the essential skills communicators need to bridge the gap between intention and execution.
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Alignment Is A Continuous Capability
- Alignment is an ongoing capability, not a one-time outcome, requiring shared clarity and meaning.
- Teams can disagree on perspectives but must agree on direction and coordinated action.
False Harmony Signals Misalignment
- Misalignment often masquerades as false harmony, groupthink, or performative agreement.
- Operational signs include wasted effort, duplication, silos and lost time that hit the bottom line.
Flow Comes From Three Working Together
- Aligned organisations show flow: clear listening, consistent communication, ownership and commitment.
- Alignment, cohesion and commitment must work together for effective change and adaptability.
