#142  Strategic alignment: the role of comms and the impact on leadership (ft. Zora Artis)

What does it really mean to be aligned, and why is it so hard to achieve?

In this episode, Zora Artis joins us to unpack the concept of alignment: what it is, what it isn’t, and why so many organisations struggle to get it right. Zora explains that alignment isn’t actually about everyone agreeing, but rather, about creating shared meaning and direction so people can move together with purpose. 

Yet despite leaders knowing how critical alignment is, research shows only around 14% of organisations are truly aligned. So, with this knowledge on board, we explore what causes “quiet misalignment” (the subtle drift between intention and execution) and, how leaders and communicators can close that gap through clarity, trust and honest dialogue.

Zora also shares how alignment connects with cohesion and commitment to create true organisational flow, and why communicators play a pivotal role in helping leaders bring strategy to life.

If you’ve ever felt like your team is “busy but not together,” this episode will give you the insight, and language, to fix it. So, get listening!

Links mentioned in this episode:

• Zora’s LinkedIn
• 90 minute Strategy Power Session
• Public workshops and training
• Less Chatter, More Matter - Mel’s book
• Topic in Ten - have your say!
• Template packs
• Change Isn't Hard! - Mel's book
• Sign up here to the fortnightly mail out of free resources!

Say hi!
Follow me on LinkedIn
Find out what I'm up to Instagram
Check out my website
Ask a question