Zita Cobb

Zita Cobb, founder of Shorefast and a visionary entrepreneur from Fogo Island, shares her journey shaped by a cashless childhood and the collapse of the local fishing industry. She discusses her transition from tech success to community-focused enterprises, highlighting how Shorefast reinvests in local culture. Zita's insights on using business to solve real problems emphasize community agency and the importance of nurturing local assets. The conversation explores ethical hospitality, the Fogo Island Inn's design, and the need for a new economic model that prioritizes purpose over profit.

Zita Cobb, founder of Shorefast and the Fogo Island Inn, champions local economies through innovative community initiatives. Jon Shell, Chair of Social Capital Partners, discusses the need for Canada to rethink its economic alliances. They explore the challenges posed by U.S. tariffs and how Canada can adapt to build resilience. The conversation highlights the importance of grassroots efforts and forming coalitions with like-minded countries to ensure economic security, promoting independence from superpower dependencies.

In this engaging discussion, Zita Cobb, CEO of Shorefast and revitalizer of Fogo Island, shares her vision for community-led economic growth in Canada. She emphasizes the importance of local knowledge and sustainable development in shaping resilient economies. Cobb highlights the challenges faced by rural communities, advocating for a national strategy that prioritizes place-based solutions. The conversation also explores the value of partnerships in workforce development and how economic benefits should stay within local areas to foster a thriving future.