Futureproofing Canada Why Community-Led Growth Is Key to Canada’s Economic Future
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Jul 2, 2025 
In this engaging discussion, Zita Cobb, CEO of Shorefast and revitalizer of Fogo Island, shares her vision for community-led economic growth in Canada. She emphasizes the importance of local knowledge and sustainable development in shaping resilient economies. Cobb highlights the challenges faced by rural communities, advocating for a national strategy that prioritizes place-based solutions. The conversation also explores the value of partnerships in workforce development and how economic benefits should stay within local areas to foster a thriving future.
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Local Economy as Core
- The economy should serve people where they live, focusing on local communities as essential units.
- A balanced economic model aligns government, market forces, and community action for long-term public good.
Place Connects Culture and Economy
- All economic assets exist in specific places with unique cultures tied to that place.
- Ignoring the importance of place causes development to overlook people’s real needs and long-term community sustainability.
Coordinate for Sticky Investment
- Coordinate investments so they catalyze local economic activity and remain in communities.
- Foster a balance among government, markets, and communities to achieve meaningful economic growth.
