Experienced immersive producers Katie Grayson and Zillah Watson share insights on the producer's role in XR projects. They discuss the making of 'Dr Who: The Runaway' and the challenges of budgeting and storytelling in immersive experiences. Topics include character performance, interactivity, and creating impactful VR experiences.

Explore the importance of audience research in immersive storytelling with guests Catherine Allen from Limina Immersive and Zillah Watson. They discuss designing experiences for diverse audiences, the social aspect of VR, and making VR content accessible in local libraries. Dr. Laryssa Whittaker also highlights the impact of immersive art experiences at the National Gallery.